Huge Box is a well-established shipping company in Uganda that's embarking on a brand identity overhaul. The primary goal of this rebranding effort is to position Huge Box as a people-centric brand known for its reliable and friendly shipping services, particularly heavy goods.

With their new brand identity, Huge Box wanted to convey a sense of fun, engagement, and reliability, emphasizing the company's commitment to deliver, hence the tagline; Size Matters, Quality Counts.

The combination of a playful mascot, vibrant visuals, and engaging messaging will establish Huge Box as a brand that not only delivers packages but also delivers happiness.